Pricing analytics, built for drinks
Sipnomy helps drinks brands set prices and plan promotions with evidence from their own sales. We pair the statistical methods used in revenue management with a close understanding of how drinks sell: the weather, the calendar, the retailers and the sugar levy.
The things that make drinks hard to price are the things we model
Drinks sales swing with the weather, promotions are frequent and deep, and the sugar levy adds a cost that depends on the recipe. General pricing tools tend to treat these as noise.
We measure each of them, so the price effect that is left is one you can plan with, and every recommendation comes back to the same question: what does it do to your profit?
Three principles behind every engagement
Answers in pounds
A statistic on its own doesn't help anyone decide. Every result we give comes with what it means for volume, revenue and profit.
Honest about uncertainty
Every number comes with a likely range. If your data can't support an answer, we tell you that instead of producing one anyway.
Your data stays yours
NDA first, the option to run inside your own cloud, and nothing kept or pooled once the work is done.