Rules by country / Europe / Portugal sugar tax
Portugal sugar tax: what it costs each drink, and what to do
Drinks with added sugar or sweeteners pay 1 to 20 cents a litre in four sugar bands, and the top band starts at 8g per 100ml. We work out the cost for every product and the most profitable response.
At the rates in force since 2019.
A sugar tax review for Portugal
What the tax costs each product, and the most profitable response, with a price plan for each retailer.
- The tax on every product, band by band
- Pass on, absorb or cut sugar: the most profitable choice for each product, and how sure we are
- The most a recipe change can cost and still pay
- A price plan for each retailer, and an Excel model
How your results look
| Product | Sugar per 100ml | Tax | Our advice |
|---|---|---|---|
| Cola, 330ml can | 10.6g | 6.6 cents a can | Pass on in full |
| Lemonade, 1.5 litres | 7g | 12 cents a bottle | Absorb it |
| Iced tea, 500ml | 4.5g | 3 cents a bottle | Hold the price |
Fictional products. Every real result comes with the expected sales and profit, and a likely range.
Your options
Every option has a fixed price, agreed before we start.
Sugar tax review
- The tax and best choice for each product
- Price plan for each retailer
- Scenario model and a walk-through
Pricing review with the tax
- Everything in the tax review
- Prices and promotions for the whole range
- How your products take sales from each other
Portfolio review
- Everything in the pricing review
- More retailers and data sources
- A plan for each channel
After the project: a refresh before each pricing round, from £2,000 (about €2,400). Prices are fixed in pounds sterling; amounts in euros are a guide at October 2026 exchange rates. We're based in the UK and work remotely, in English, under NDA.
How it works
From the first call to your plan in about three weeks.
A free 15-minute call
Tell us about your range. We say whether a review would pay for itself, and quote a fixed price.
Your data
Sales by product and retailer, recipes and costs. We sign an NDA before anything moves.
Your plan
The tax on every product, the best choice and a price plan, walked through with your team.
Portugal sugar tax: the detail
Open only what you need.
- Rates
- 1 cent a litre under 25g of sugar per litre, 6 cents from 25g to 50g, 8 cents from 50g to 80g, and 20 cents at 80g or more
- Per 100ml
- The bands start at 2.5g, 5g and 8g of sugar per 100ml
- In scope
- Drinks with added sugar or sweeteners
- Exempt
- Milks and 100% juices
- Since
- February 2017; four bands since 2019
Pass it on
Raise the price by the tax or more. Works for products whose sales hold up when the price rises.
Absorb it
Keep the price and take the cost. Works when a rise would push a product past a key price point and lose more profit than the tax.
Cut sugar
Going below 8g drops a drink from 20 to 8 cents a litre, the biggest step.
Does Portugal have a sugar tax?
Yes, since February 2017: a tax per litre on drinks with added sugar or sweeteners, in four bands since 2019.
How much is the sugar tax in Portugal?
1 cent a litre under 2.5g of sugar per 100ml, 6 cents from 2.5g to 5g, 8 cents from 5g to 8g, and 20 cents at 8g or more.
Are drinks with sweeteners taxed in Portugal?
Yes. Drinks with sweeteners are covered; with little or no sugar they pay the lowest band, 1 cent a litre.
How much does a sugar tax review cost?
A review of up to 10 products has a fixed price from £7,500 (about €9,000) and takes about three weeks. For 11 to 50 products, a full pricing review costs around £17,500 (about €21,000). It starts with a free 15-minute call.
Do you work with brands in Portugal?
Yes. We're based in the UK and work remotely and in English, under NDA. Prices are fixed in pounds sterling before we start, and the first step is a free 15-minute call.
Checked on 20 October 2026. Rules and rates change, so check the official source before making decisions. This page is not tax advice.