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Unit sale price and MRP rules in India: what your pack must show

Every pack sold in India shows its MRP, inclusive of all taxes, and a unit sale price per gram or kilo, millilitre or litre. With standard pack sizes gone since 2022, pack size is a pricing lever, and the unit price shows shoppers every change. We plan the pack sizes and prices that pay.

Book a free 15-minute call Work out a unit sale price
From £7,500 (about ₹950,000), fixed About 3 weeks for up to 10 products Under NDA from the first day
Free and instant

Work out your unit sale price

For your pack now and a new one. Nothing you type leaves this page.

Checking
Unit sale price now
Unit sale price, new pack

That's the easy part. Whether the new size and price pays depends on how your shoppers react to price. That's what we measure.

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Per gram or ml for packs under 1 kg or 1 litre, per kg or litre for bigger packs, rounded to two decimals. No unit sale price is needed when it equals the MRP.

What you get

A price and pack plan for India

Which pack sizes and MRPs make the most profit, product by product and channel by channel, now that every change shows in the unit price.

  • What each pack change would do to volume and profit, once shoppers can see it
  • When a price rise beats a smaller pack, and when it doesn't
  • Which pack sizes and price points to lead with
  • A price and pack plan for each retailer, and an Excel model
Book a free 15-minute call See a sample report
Example

How your results look

ProductThe changeOur advice
Biscuits, 200g at ₹40₹0.20 a gramHold the price point
Juice, 1 litre to 900ml at ₹9911% more a mlRaise the MRP instead
Tea, 250g at ₹140₹0.56 a gramAdd a 100g pack

Fictional products. Every real result comes with the expected sales and profit, and a likely range.

Your options

Every option has a fixed price, agreed before we start.

Up to 10 products

Price and pack plan

from £7,500
about ₹950,000
About 3 weeks
  • Which pack and price changes pay, product by product
  • Price plan for each retailer
  • Scenario model and a walk-through
11 to 50 products

Pricing review with pack sizes

around £17,500
about ₹2.2 million
4 to 5 weeks
  • Everything in the price and pack plan
  • Prices and promotions for the whole range
  • How your products take sales from each other
More than 50 products

Portfolio review

Quoted
Scoped on the call
  • Everything in the pricing review
  • More retailers and data sources
  • A plan for each channel

After the project: a refresh before each pricing round, from £2,000 (about ₹250,000). Prices are fixed in pounds sterling; amounts in rupees are a guide at October 2026 exchange rates. We're based in the UK and work remotely, in English, under NDA.

How it works

From the first call to your plan in about three weeks.

  1. A free 15-minute call

    Tell us about your range. We say whether a review would pay for itself, and quote a fixed price.

  2. Your data

    Sales by product and retailer, recipes and costs. We sign an NDA before anything moves.

  3. Your plan

    Which pack sizes and MRPs pay, product by product, walked through with your team.

Unit sale price and MRP rules in India: the detail

Open only what you need.

MRP
Every pre-packed product shows its maximum retail price in rupees, inclusive of all taxes, and may not be sold above it
Unit sale price
On the pack beside the MRP since 1 April 2022. Today it is per gram or millilitre for packs under 1 kg or 1 litre, per kg or litre for bigger packs, in rupees rounded to two decimals
Pack sizes
The standard sizes in Schedule II were dropped on 1 April 2022, so packs can be any size
Also on the pack
The month and year of manufacture
Exceptions
No unit sale price is needed when it equals the MRP; alcoholic drinks follow each state's excise rules
Law
Legal Metrology (Packaged Commodities) Rules, 2011, amended in 2021 and 2022
When a pack would shrink

Compare it with a price rise

Shoppers see the unit price, so a smaller pack at the same MRP is no longer hidden.

When a price point matters

Pick the size around it

With standard sizes gone, the pack can fit the price point shoppers expect.

When channels differ

Price by channel

A size that works in modern trade may not suit small shops.

What is unit sale price?

The price per gram or kilo, millilitre or litre that every pack in India must show beside its MRP, so shoppers can compare packs.

How do you calculate the unit sale price?

Divide the MRP by the net quantity: per gram or ml for packs under 1 kg or 1 litre, per kg or litre for bigger packs, rounded to two decimals.

What is the difference between unit sale price and MRP?

The MRP is the most a shopper can be charged for the pack, inclusive of all taxes. The unit sale price is the MRP divided by the quantity.

Is MRP mandatory in India?

Yes, on every pre-packed product. It is inclusive of all taxes, and no one may sell above it.

How much does a price and pack plan cost?

A review of up to 10 products has a fixed price from £7,500 (about ₹950,000) and takes about three weeks. For 11 to 50 products, a full pricing review costs around £17,500 (about ₹2.2 million). It starts with a free 15-minute call.

Do you work with brands in India?

Yes. We're based in the UK and work remotely and in English, under NDA. Prices are fixed in pounds sterling before we start, and the first step is a free 15-minute call.

Also changing prices in India and elsewhere

India GST on cold drinksSince 22 Sep 202540% GST on fizzy and caffeinated drinksGST pricing review India whisky tariffSince 15 Jul 202675% on Scotch whisky and gin, from 150%Price plan for India South Korea shrinkflation lawSince Aug 20245% the biggest cut without a noticePrice and pack plan

Price and pack plan|from £7,500 (about ₹950,000)|about 3 weeks

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