Rules by country / Americas / Mexico sugar tax 2026

Soft drinksSnacks and other foodMexico

Mexico sugar tax 2026: what the IEPS costs each drink

Since 1 January 2026, drinks with added sugar pay MXN 3.08 a litre, up from MXN 1.65, and drinks with sweeteners pay MXN 1.50 for the first time. We work out the cost for every product and how to price for it.

Book a free 15-minute call Check one drink now
From £7,500 (about MXN 190,000), fixed About 3 weeks for up to 10 products Under NDA from the first day
Free and instant

Check the IEPS on one drink

Before and since the 2026 rise. Nothing you type leaves this page.

Checking
Before 2026
Since 1 Jan 2026

That's the easy part. Whether to pass it on, absorb it or remove added sugar depends on how your shoppers react to price. That's what we measure.

Book a free 15-minute call

At the rates in force since 1 January 2026.

What you get

A sugar tax review for Mexico

What the new rates cost each product, and the most profitable response, pack by pack and channel by channel.

  • The tax on every product, before and after the 2026 rise
  • Pass on, absorb, or remove added sugar: the most profitable choice for each product
  • How shoppers switch between sugary and zero drinks as the price gap narrows
  • A price plan by pack and channel, and an Excel model
Book a free 15-minute call See a sample report
Example

How your results look

ProductTax since 2026Our advice
Cola, 600mlMXN 1.85 a bottlePass on in part
Cola zero, 600mlMXN 0.90 a bottleHold the price
Orangeade, 2 litresMXN 6.16 a bottleMove to 1.5 litres

Fictional products. Every real result comes with the expected sales and profit, and a likely range.

Your options

Every option has a fixed price, agreed before we start.

Up to 10 products

Sugar tax review

from £7,500
about MXN 190,000
About 3 weeks
  • The tax and best choice for each product
  • Price plan for each retailer
  • Scenario model and a walk-through
11 to 50 products

Pricing review with the tax

around £17,500
about MXN 440,000
4 to 5 weeks
  • Everything in the tax review
  • Prices and promotions for the whole range
  • How your products take sales from each other
More than 50 products

Portfolio review

Quoted
Scoped on the call
  • Everything in the pricing review
  • More retailers and data sources
  • A plan for each channel

After the project: a refresh before each pricing round, from £2,000 (about MXN 50,000). Prices are fixed in pounds sterling; amounts in Mexican pesos are a guide at October 2026 exchange rates. We're based in the UK and work remotely, in English, under NDA.

How it works

From the first call to your plan in about three weeks.

  1. A free 15-minute call

    Tell us about your range. We say whether a review would pay for itself, and quote a fixed price.

  2. Your data

    Sales by product and retailer, recipes and costs. We sign an NDA before anything moves.

  3. Your plan

    The tax on every product, the best choice and a price plan, walked through with your team.

Mexico sugar tax: the detail

Open only what you need.

Since
1 January 2026
Added sugar
MXN 3.0818 a litre on flavoured drinks with added sugar, up from MXN 1.6451
Sweeteners
MXN 1.50 a litre on drinks with only non-caloric sweeteners, taxed for the first time
Sugar bands
None: any added sugar pays the full rate
Energy drinks
25%
Exempt
Oral rehydration drinks that meet WHO standards
Food
8% IEPS on non-essential foods with more than 275 kcal per 100g
Industry pledge
Soft drink companies committed to cutting sugar in their drinks by 30% in stages
When shoppers barely react to price

Pass it on

Raise the price by the tax or more. Works for products whose sales hold up when the price rises.

When a price point matters

Absorb it

Keep the price and take the cost. Works when a rise would push a product past a key price point and lose more profit than the tax.

When only zero escapes

Remove added sugar

With no bands, only a drink sweetened with sweeteners alone pays less: MXN 1.50 instead of 3.08 a litre.

What is the soda tax in Mexico in 2026?

MXN 3.0818 per litre for flavoured drinks with added sugar, and MXN 1.50 per litre for drinks with non-caloric sweeteners, from 1 January 2026.

Are zero-sugar drinks taxed in Mexico?

Yes, from 2026. Drinks with only non-caloric sweeteners pay MXN 1.50 per litre.

Does a lower-sugar drink pay less in Mexico?

No. There are no sugar bands, so any flavoured drink with added sugar pays MXN 3.0818 per litre.

Is there a junk food tax in Mexico?

Yes. Non-essential foods with more than 275 kcal per 100g pay an 8% IEPS.

How much does a sugar tax review cost?

A review of up to 10 products has a fixed price from £7,500 (about MXN 190,000) and takes about three weeks. For 11 to 50 products, a full pricing review costs around £17,500 (about MXN 440,000). It starts with a free 15-minute call.

Do you work with brands in Mexico?

Yes. We're based in the UK and work remotely and in English, under NDA. Prices are fixed in pounds sterling before we start, and the first step is a free 15-minute call.

  1. Excelsior, Diputados aprueban la Ley del IEPS 2026
  2. Global Food Research Program (UNC), food and drink tax maps, March 2026

Checked on 20 October 2026. Rules and rates change, so check the official source before making decisions. This page is not tax advice.

Sugar taxes elsewhere

Brazil selective taxDue 2027Rate not set yetSugar tax review US soda taxes8 cities24¢ on a 12oz can, top rateSoda tax review Every Gulf country comparedGCC6 countries side by side, with a free checkWorth knowing

Sugar tax review|from £7,500 (about MXN 190,000)|about 3 weeks

Book a free call