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Sugar tax Philippines 2026: today, and what the proposal would cost

Sweetened drinks pay ₱6 a litre, or ₱12 with high-fructose corn syrup. The Finance Department wants ₱20 and ₱40, rising 5% a year. We work out what each option costs every product and how to price for it.

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From £7,500 (about ₱640,000), fixed About 3 weeks for up to 10 products Under NDA from the first day
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Check the sugar tax on one drink

Today and under the proposal. Nothing you type leaves this page.

Checking
Today
Under the proposal

That's the easy part. Whether to pass a rise on, absorb it or change the recipe depends on how your shoppers react to price. That's what we measure.

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Today's rates since 2018 (TRAIN law). The proposal: ₱20 and ₱40 a litre, then 5% more each year; not yet law.

What you get

A sugar tax review for the Philippines

What the tax costs each product today and under the proposal, and the most profitable response, with a price plan for each retailer.

  • The tax on every product, today and under the proposal
  • Pass on, absorb or change the sweetener: the most profitable choice for each product, and how sure we are
  • Which packs and price points to lead with
  • A price plan for each retailer, and an Excel model
Book a free 15-minute call See a sample report
Example

How your results look

ProductTax todayUnder the proposalOur advice
Cola, 330ml can₱1.98 a can₱6.60 a canPass on in full
Juice drink with HFCS, 1 litre₱12 a pack₱40 a packChange the sweetener
Iced tea, 500ml₱3 a bottle₱10 a bottleHold the price point

Fictional products. Every real result comes with the expected sales and profit, and a likely range.

Your options

Every option has a fixed price, agreed before we start.

Up to 10 products

Sugar tax review

from £7,500
about ₱640,000
About 3 weeks
  • The tax and best choice for each product
  • Price plan for each retailer
  • Scenario model and a walk-through
11 to 50 products

Pricing review with the tax

around £17,500
about ₱1.5 million
4 to 5 weeks
  • Everything in the tax review
  • Prices and promotions for the whole range
  • How your products take sales from each other
More than 50 products

Portfolio review

Quoted
Scoped on the call
  • Everything in the pricing review
  • More retailers and data sources
  • A plan for each channel

After the project: a refresh before each pricing round, from £2,000 (about ₱170,000). Prices are fixed in pounds sterling; amounts in pesos are a guide at October 2026 exchange rates. We're based in the UK and work remotely, in English, under NDA.

How it works

From the first call to your plan in about three weeks.

  1. A free 15-minute call

    Tell us about your range. We say whether a review would pay for itself, and quote a fixed price.

  2. Your data

    Sales by product and retailer, recipes and costs. We sign an NDA before anything moves.

  3. Your plan

    The tax on every product, today and under the proposal, the best choice and a price plan, walked through with your team.

Sugar tax Philippines: the detail

Open only what you need.

Today
₱6 a litre for drinks with sugar or other sweeteners, and ₱12 for drinks with high-fructose corn syrup, since 2018 (TRAIN law)
Exempt
Milk drinks, 100% juices, instant coffee, and drinks sweetened only with stevia or coco sugar
The proposal
₱20 and ₱40 a litre, rising 5% a year, put forward by the Finance Department in August 2026 to pay for income tax relief (ProGRESS)
Also proposed
A tax on ice cream, sorbets, ice lollies and frozen yoghurt
Status
Before Congress when we checked; the beverage and sugar industries oppose it
When shoppers barely react to price

Pass it on

Raise the price by the tax or more. Works for products whose sales hold up when the price rises.

When a price point matters

Absorb it

Keep the price and take the cost. Works when a rise would push a product past a key price point and lose more profit than the tax.

When a sweetener switch pays

Change the sweetener

High-fructose corn syrup pays double, and drinks sweetened only with stevia or coco sugar are exempt. Check the recipe cost against the tax saved.

How much is the sugar tax in the Philippines?

₱6 a litre on drinks with sugar or other sweeteners, and ₱12 a litre with high-fructose corn syrup. A 330ml can pays about ₱1.98.

Is the sugar tax in the Philippines going up in 2026?

The Finance Department has proposed ₱20 and ₱40 a litre, rising 5% a year, as part of the ProGRESS package. It needs Congress to pass it.

What drinks are exempt from the sugar tax in the Philippines?

Milk drinks, 100% juices, instant coffee, and drinks sweetened only with stevia or coco sugar.

When did the sugar tax start in the Philippines?

In 2018, under the TRAIN law.

How much does a sugar tax review cost?

A review of up to 10 products has a fixed price from £7,500 (about ₱640,000) and takes about three weeks. For 11 to 50 products, a full pricing review with the sugar tax built in costs around £17,500 (about ₱1.5 million). It starts with a free 15-minute call.

Do you work with brands in the Philippines?

Yes. We're based in the UK and work remotely and in English, under NDA. Prices are fixed in pounds sterling before we start, and the first step is a free 15-minute call.

Sugar taxes elsewhere in Asia

Malaysia sugar taxSince 1 Jan 2025RM 0.90 a litre over the sugar limitSugar tax review Thailand sugar taxSince 1 Apr 20255 baht a litre over 10gSugar tax review Vietnam sugar taxFrom 20278% of the price over 5gSugar tax review

Sugar tax review|from £7,500 (about ₱640,000)|about 3 weeks

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