Rules by country / Middle East and Africa / Qatar sugar tax 2026
Qatar sugar tax 2026: what it costs each drink, and what to do
Since 6 July 2026, drinks with 5g of sugar or more per 100ml pay QAR 0.77 or QAR 1.06 a litre, and natural sugar in juices counts. We work out the cost for every product and how to price for it.
At the rates in force since 6 July 2026 (Law No. 2 of 2026). Natural sugar counts, so enter the total sugar.
A sugar tax review for Qatar
What the new tax costs each product, juices included, and the most profitable move, product by product.
- The tax on every product, juices included
- Pass it on, keep the margin, or cut sugar: the most profitable choice for each product
- How shoppers switch between your products as price gaps move
- A price plan for each retailer, and an Excel model to test other prices
How your results look
| Product | Sugar per 100ml | Tax since July 2026 | Our advice |
|---|---|---|---|
| Cola, 330ml can | 10.6g | QAR 0.35 a can | Pass on in full |
| Lemonade, 1 litre | 5.4g | QAR 0.77 a bottle | Cut sugar below 5g |
| Orange juice, 300ml | 9g natural | QAR 0.32 a bottle | Keep the price |
Fictional products. Every real result comes with the expected sales and profit, and a likely range.
Your options
Every option has a fixed price, agreed before we start.
Sugar tax review
- The tax and best choice for each product
- Price plan for each retailer
- Scenario model and a walk-through
Pricing review with the tax
- Everything in the tax review
- Prices and promotions for the whole range
- How your products take sales from each other
Portfolio review
- Everything in the pricing review
- More retailers and data sources
- A plan for each channel
After the project: a refresh before each pricing round, from £2,000 (about QAR 9,700). Prices are fixed in pounds sterling; amounts in Qatari riyals are a guide at October 2026 exchange rates. We're based in the UK and work remotely, in English, under NDA.
How it works
From the first call to your plan in about three weeks.
A free 15-minute call
Tell us about your range. We say whether a review would pay for itself, and quote a fixed price.
Your data
Sales by product and retailer, recipes and costs. We sign an NDA before anything moves.
Your plan
The tax on every product, the best move and a price plan, walked through with your team.
Qatar sugar tax: the detail
Open only what you need.
- Since
- 6 July 2026, under Law No. 2 of 2026
- Bands
- No tax under 5g of sugar per 100ml, QAR 0.77 a litre from 5g to 7.99g, and QAR 1.06 a litre at 8g or more
- Natural sugar
- Counts: juices, concentrates, powders and extracts can be taxed
- Sweeteners
- Drinks sweetened only with artificial sweeteners pay nothing
- Lab certificate
- Electronic certification of sugar content from 1 November 2026
Pass the saving on
Cut the price to win volume. Works when your shoppers react strongly to price.
Keep the margin
Hold the price and keep the difference. Works for products whose sales hold up.
Cut sugar
Reformulate below 5g to pay nothing, or below 8g for the lower rate.
What is the sugar tax in Qatar?
Since 6 July 2026, under Law No. 2 of 2026, drinks pay excise by sugar content: nothing under 5g per 100ml, QAR 0.77 a litre from 5g to 7.99g, and QAR 1.06 at 8g or more.
Does Qatar's sugar tax apply to juices?
Yes. It counts natural as well as added sugar, so juices, concentrates, powders and extracts can be taxed.
What is the electronic certification from November 2026?
From 1 November 2026, the sugar content of each product must be certified electronically by a lab.
Are diet drinks taxed in Qatar?
Drinks sweetened only with artificial sweeteners pay nothing.
How much does a sugar tax review cost?
A review of up to 10 products has a fixed price from £7,500 (about QAR 36,000) and takes about three weeks. For 11 to 50 products, a full pricing review with the sugar tax built in costs around £17,500 (about QAR 85,000). It starts with a free 15-minute call.
Do you work with brands in Qatar?
Yes. We're based in the UK and work remotely and in English, under NDA. Prices are fixed in pounds sterling before we start, and the first step is a free 15-minute call.
Checked on 20 October 2026. Rules and rates change, so check the official source before making decisions. This page is not tax advice.