Rules by country / Europe / Turkey alcohol tax

Spirits and rakıBeer and wineTurkey

Turkey alcohol tax: what each rise costs your bottles

Turkey's special consumption tax (ÖTV) on alcohol rises every January and July with producer prices: 16.09% on 3 July 2026. Spirits now pay TRY 2,227.93 per litre of pure alcohol and rakı TRY 1,980.38, so a 70cl bottle carries TRY 623.82. We plan how much of each rise to pass on, product by product.

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From £7,500 (about TRY 500,000), fixed About 3 weeks for up to 10 products Under NDA from the first day
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Check the ÖTV on one bottle

Before and since 3 July 2026. Nothing you type leaves this page.

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Before 3 July 2026
Since 3 July 2026

That's the easy part. How much of the duty to pass on depends on how your shoppers react to price. That's what we measure.

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The fixed amounts per litre of pure alcohol in ÖTV list (III). Beer and wine are taxed differently: see the detail. VAT at 20% comes on top.

What you get

A duty pass-on plan for Turkey

How much of each ÖTV rise to pass on, product by product, with a price plan ready before every January and July.

  • How much of each duty rise to pass on, product by product, and how sure we are
  • The price points and pack sizes that carry the duty best
  • How shoppers switch between beer, wine and spirits when prices move
  • A price plan for each retailer, and an Excel model to update at each rise
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Example

How your results look

ProductÖTV a bottle since JulyOur advice
Whisky, 70cl, 40%TRY 623.82Hold the price point
Rakı, 35cl, 45%TRY 311.91Pass on in steps
Vodka, 1 litre, 40%TRY 891.17Pass on in full

Fictional products. Every real result comes with the expected sales and profit, and a likely range.

Your options

Every option has a fixed price, agreed before we start.

Up to 10 products

Duty pass-on plan

from £7,500
about TRY 500,000
About 3 weeks
  • The tax and best choice for each product
  • Price plan for each retailer
  • Scenario model and a walk-through
11 to 50 products

Pricing review with the tax

around £17,500
about TRY 1.2 million
4 to 5 weeks
  • Everything in the tax review
  • Prices and promotions for the whole range
  • How your products take sales from each other
More than 50 products

Portfolio review

Quoted
Scoped on the call
  • Everything in the pricing review
  • More retailers and data sources
  • A plan for each channel

After the project: a refresh before each pricing round, from £2,000 (about TRY 130,000). Prices are fixed in pounds sterling; amounts in Turkish lira are a guide at October 2026 exchange rates. We're based in the UK and work remotely, in English, under NDA.

How it works

From the first call to your plan in about three weeks.

  1. A free 15-minute call

    Tell us about your range. We say whether a review would pay for itself, and quote a fixed price.

  2. Your data

    Sales by product and retailer, recipes and costs. We sign an NDA before anything moves.

  3. Your plan

    The duty on every product, the best choice and a price plan, walked through with your team.

Turkey alcohol tax: the detail

Open only what you need.

Spirits
TRY 2,227.9277 per litre of pure alcohol since 3 July 2026 (TRY 1,919.1384 before): whisky, vodka, gin, brandy, liqueurs and other distilled drinks
Rakı
TRY 1,980.3822 per litre of pure alcohol since 3 July 2026 (TRY 1,705.9025 before)
Beer
63% of the tax base, but at least TRY 14.4937 a litre (TRY 12.4849 before)
Wine and cider
Fixed amounts in the same list: TRY 71.2692 for wine, TRY 481.5146 for sparkling wine and TRY 157.2270 for cider and other fermented drinks
When it rises
Every January and July, by the change in producer prices over the previous six months, unless the President decides otherwise: 7.95% from 1 January 2026, 16.09% from 3 July 2026
VAT
20%, charged on the price including ÖTV
When shoppers barely react to price

Pass it on

Raise the price by the tax or more. Works for products whose sales hold up when the price rises.

When a price point matters

Absorb it

Keep the price and take the cost. Works when a rise would push a product past a key price point and lose more profit than the tax.

When a little less alcohol pays

Change the strength

The duty is charged on the alcohol, so a small cut in strength lowers it on every pack.

What is the alcohol tax rate in Turkey?

Spirits pay a special consumption tax (ÖTV) of TRY 2,227.93 per litre of pure alcohol and rakı TRY 1,980.38, since 3 July 2026: TRY 623.82 on a 70cl bottle of whisky at 40% or rakı at 45%. Beer pays 63% of its tax base, but at least TRY 14.49 a litre. VAT at 20% comes on top.

How often does the alcohol tax increase in Turkey?

Every January and July, in line with producer prices over the previous six months, unless the President sets a different rise: 7.95% from 1 January 2026 and 16.09% from 3 July 2026. The next rise is due in January 2027.

How much tax is in a bottle of rakı in Turkey?

On a 70cl bottle at 45%, TRY 623.82 of ÖTV since 3 July 2026 (TRY 537.36 before), and VAT at 20% on the price including the ÖTV.

How much does a duty pass-on plan cost?

A review of up to 10 products has a fixed price from £7,500 (about TRY 500,000) and takes about three weeks. For 11 to 50 products, a full pricing review costs around £17,500 (about TRY 1.2 million). It starts with a free 15-minute call.

Do you work with brands in Turkey?

Yes. We're based in the UK and work remotely and in English, under NDA. Prices are fixed in pounds sterling before we start, and the first step is a free 15-minute call.

Also changing prices in Turkey and elsewhere

Turkey soft drink taxSince 200235% of the price on colaSoft drink tax review Turkey excessive price fines2026 amountsTRY 1.8m the top fine for an unjustified riseEvidence pack Poland alcohol exciseUp 5% in 20278,391 zł per hl of pure alcohol on spiritsDuty pass-on plan

Duty pass-on plan|from £7,500 (about TRY 500,000)|about 3 weeks

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