Rules by country / Europe / Turkey excessive price fines
Turkey excessive price fines: how to justify a price rise
In Turkey, the Ministry of Trade's Unfair Price Assessment Board fines makers, suppliers and retailers for price rises their costs don't justify: TRY 180,617 to TRY 1.8 million a case in 2026, and up to TRY 21.7 million for stockpiling. It fined 1,258 businesses in the first four months of 2026. We bring the evidence on costs and on how your sales respond to price.
An evidence pack for price rises
How your costs and your sales respond to price, product by product, set out as the evidence behind each price rise.
- How your sales really respond to price, product by product, measured from your own data
- The cost case for each price rise, set out clearly
- Which rises your costs explain, and which need more care
- A price plan for each retailer and channel, and an Excel model
How your results look
| Product | Price rise | Evidence |
|---|---|---|
| Pasta, 500g | +12% | Costs explain +11% |
| Sunflower oil, 1 litre | +18% | Costs explain +18% |
| Biscuits, 150g | +25% | Hold at +15%: costs explain that |
Fictional products. Every real result comes with the expected sales and profit, and a likely range.
Your options
Every option has a fixed price, agreed before we start.
Evidence pack
- The evidence for each price rise
- Price plan for each retailer
- Scenario model and a walk-through
Full pricing review
- Everything in the evidence pack
- Prices and promotions for the whole range
- How your products take sales from each other
Portfolio review
- Everything in the pricing review
- More retailers and data sources
- A plan for each channel
After the project: a refresh before each pricing round, from £2,000 (about TRY 130,000). Prices are fixed in pounds sterling; amounts in Turkish lira are a guide at October 2026 exchange rates. We're based in the UK and work remotely, in English, under NDA.
How it works
From the first call to your plan in about three weeks.
A free 15-minute call
Tell us about your range. We say whether a review would pay for itself, and quote a fixed price.
Your data
Sales by product and retailer, recipes and costs. We sign an NDA before anything moves.
Your plan
The evidence for each price rise and a plan for each product, walked through with your team.
Turkey excessive price fines: the detail
Open only what you need.
- Law
- Law 6585 on the Regulation of Retail Trade, amended by Law 7244 in April 2020, which set up the Unfair Price Assessment Board at the Ministry of Trade
- What it covers
- Price rises by makers, suppliers or retailers that their costs don't justify, and stockpiling that creates scarcity or disrupts the market
- Fines in 2026
- TRY 180,617 to TRY 1,806,177 for an excessive price rise; TRY 1,806,177 to TRY 21,674,130 for stockpiling or disrupting the market. They rise each January by the revaluation rate (25.49% for 2026)
- How cases run
- From a complaint or the Board's own checks; the business has at least 10 days to answer before any fine
- In 2026
- The Board fined 1,258 businesses a total of TRY 389.4 million for excessive price rises from January to April 2026
Show the cost case
Keep a clear record of what each rise covers, product by product.
Check what costs explain
The rise your costs explain is the easiest to defend.
Price for value
Know which products can carry a rise without losing volume.
What is fahiş fiyat?
Turkish for an excessive price: a price rise by a maker, supplier or retailer that its costs don't justify. The Unfair Price Assessment Board can fine it.
How much is the fine for excessive prices in Turkey?
In 2026, TRY 180,617 to TRY 1,806,177 a case, and TRY 1,806,177 to TRY 21,674,130 for stockpiling.
Who can be fined for excessive prices in Turkey?
Makers, suppliers and retailers.
How often do the fines change?
Every January, by the revaluation rate: 25.49% for 2026.
How much does your pricing work cost?
A review of up to 10 products has a fixed price from £7,500 (about TRY 500,000) and takes about three weeks. For 11 to 50 products, a full pricing review costs around £17,500 (about TRY 1.2 million). It starts with a free 15-minute call.
Do you work with brands in Turkey?
Yes. We work remotely and in English, under NDA. Prices are fixed in pounds sterling before we start, and the first step is a free 15-minute call.
- Istiklal, record fines for stockpiling and excessive prices (20 December 2025, in Turkish)
- NTV, 1,258 businesses fined TRY 389 million for excessive prices (2026, in Turkish)
- Wolters Kluwer Competition Blog, how Turkey's Unfair Price Assessment Board works
Checked on 25 October 2026. Rules and rates change, so check the official source before making decisions. This page is not tax advice.