Rules by country / Asia Pacific / Philippines SRPs and the Price Act
The DTI SRP bulletin and the Price Act: how to raise a price
Milk, coffee, noodles, canned goods, bread and other basic goods in the Philippines carry a suggested retail price (SRP) from the DTI, and makers must back any rise with their costs. In a declared calamity, prices freeze for 60 days. We bring the evidence on how your sales respond to price.
An evidence pack for SRP requests
How your sales really respond to price, product by product, set out as the evidence behind each SRP request.
- How your sales really respond to price, product by product, measured from your own data
- The cost and volume case for each SRP request
- What a price rise or a smaller pack does to volume and profit
- A plan for each product and channel, and an Excel model
How your results look
| Product | SRP request | Evidence |
|---|---|---|
| Evaporated milk, 370ml | +₱1.50 | Volume falls about 2% |
| 3-in-1 coffee, 10 sachets | +₱3.00 | Shoppers switch within the brand |
| Instant noodles, 55g | +₱0.50 | Hold: shoppers switch to rivals |
Fictional products. Every real result comes with the expected sales and profit, and a likely range.
Your options
Every option has a fixed price, agreed before we start.
Evidence pack
- The evidence for each SRP request
- Price plan for each retailer
- Scenario model and a walk-through
Full pricing review
- Everything in the evidence pack
- Prices and promotions for the whole range
- How your products take sales from each other
Portfolio review
- Everything in the pricing review
- More retailers and data sources
- A plan for each channel
After the project: a refresh before each pricing round, from £2,000 (about ₱170,000). Prices are fixed in pounds sterling; amounts in pesos are a guide at October 2026 exchange rates. We're based in the UK and work remotely, in English, under NDA.
How it works
From the first call to your plan in about three weeks.
A free 15-minute call
Tell us about your range. We say whether a review would pay for itself, and quote a fixed price.
Your data
Sales by product and retailer, recipes and costs. We sign an NDA before anything moves.
Your plan
The evidence for each SRP request and a plan for each product, walked through with your team.
The DTI SRP bulletin and the Price Act: the detail
Open only what you need.
- Law
- The Price Act, Republic Act 7581 of 1992, as amended by Republic Act 10623 in 2013
- SRPs
- The DTI publishes a bulletin of suggested retail prices for basic necessities and prime commodities, such as canned sardines, processed milk, coffee, bread, instant noodles, bottled water, canned meat, condiments and soap
- Raising an SRP
- Makers ask the DTI and back the request with higher production, labour and distribution costs; the DTI checks it against its own data, and reviews smaller packs too
- In 2026
- In January, 186 of 205 products on the list had no price change; makers and retailers then agreed to hold prices until 10 May 2026 at the President's request
- Price freeze
- When a state of calamity is declared, basic necessities are frozen at their prevailing prices for 60 days, unless the President lifts it sooner
- Penalties
- Prison of one to ten years, a fine of ₱5,000 to ₱1 million, or both
Bring the evidence
Show what an SRP rise does to volume and profit, product by product.
Rethink the range
A new size can carry a price point, but the DTI reviews smaller packs too.
Plan around it
Know which products can wait for a rise and which can't.
What is the Price Act in the Philippines?
Republic Act 7581, as amended by Republic Act 10623. It covers suggested retail prices for basic goods, price freezes in a calamity, and penalties for profiteering and hoarding.
What is the DTI SRP bulletin?
The list of suggested retail prices the DTI publishes for basic necessities and prime commodities, such as milk, coffee, noodles and canned goods.
How do manufacturers raise an SRP?
They ask the DTI and back the request with their costs; the DTI reviews it before updating the SRP bulletin.
How long does a price freeze last in the Philippines?
60 days from the declaration of a state of calamity, unless the President lifts it sooner.
How much does your pricing work cost?
A review of up to 10 products has a fixed price from £7,500 (about ₱640,000) and takes about three weeks. For 11 to 50 products, a full pricing review costs around £17,500 (about ₱1.5 million). It starts with a free 15-minute call.
Do you work with brands in the Philippines?
Yes. We're based in the UK and work remotely and in English, under NDA. Prices are fixed in pounds sterling before we start, and the first step is a free 15-minute call.
- GMA News, price freeze in areas under a state of calamity (28 July 2023)
- Philstar, DTI to decide on price hike requests for basic goods (8 January 2024)
- ASEAN Consumer, DTI: no price increase for basic necessities until 10 May 2026
Checked on 25 October 2026. Rules and rates change, so check the official source before making decisions. This page is not tax advice.