Rules by country / Europe / Croatia sugar tax
Croatia sugar tax: what it costs each drink, and what to do
Soft drinks pay excise by sugar content: nothing up to 2g per 100ml, then 1.33, 3.98 or 7.96 euros per hectolitre. Energy drinks pay more. We work out the cost for every product and the most profitable response.
At the rates shown in the March 2026 GFRP map, for drinks ready to drink. Energy drinks pay higher rates.
A sugar tax review for Croatia
What the tax costs each product, and the most profitable response, with a price plan for each retailer.
- The tax on every product, band by band
- Pass on, absorb or cut sugar: the most profitable choice for each product, and how sure we are
- The most a recipe change can cost and still pay
- A price plan for each retailer, and an Excel model
How your results look
| Product | Sugar per 100ml | Tax | Our advice |
|---|---|---|---|
| Cola, 330ml can | 10.6g | 2.6 cents a can | Pass on in full |
| Lemonade, 1.5 litres | 6g | 6 cents a bottle | Hold the price |
| Juice drink, 1 litre | 3g | 1.3 cents a pack | Hold the price |
Fictional products. Every real result comes with the expected sales and profit, and a likely range.
Your options
Every option has a fixed price, agreed before we start.
Sugar tax review
- The tax and best choice for each product
- Price plan for each retailer
- Scenario model and a walk-through
Pricing review with the tax
- Everything in the tax review
- Prices and promotions for the whole range
- How your products take sales from each other
Portfolio review
- Everything in the pricing review
- More retailers and data sources
- A plan for each channel
After the project: a refresh before each pricing round, from £2,000 (about €2,400). Prices are fixed in pounds sterling; amounts in euros are a guide at October 2026 exchange rates. We're based in the UK and work remotely, in English, under NDA.
How it works
From the first call to your plan in about three weeks.
A free 15-minute call
Tell us about your range. We say whether a review would pay for itself, and quote a fixed price.
Your data
Sales by product and retailer, recipes and costs. We sign an NDA before anything moves.
Your plan
The tax on every product, the best choice and a price plan, walked through with your team.
Croatia sugar tax: the detail
Open only what you need.
- Rates
- Per hectolitre: nothing at 2g of sugar per 100ml or less, €1.33 over 2g to 5g, €3.98 over 5g to 8g, and €7.96 over 8g
- Syrups and concentrates
- Four rates of their own, by sugar content
- Energy drinks
- Higher rates for drinks with caffeine-type stimulants or taurine
- Since
- 2020
Pass it on
Raise the price by the tax or more. Works for products whose sales hold up when the price rises.
Absorb it
Keep the price and take the cost. Works when a rise would push a product past a key price point and lose more profit than the tax.
Cut sugar
Each band down roughly halves the tax, and 2g or less pays nothing.
Does Croatia have a sugar tax?
Yes. Since 2020, soft drinks pay excise by sugar content, from nothing at 2g per 100ml or less to €7.96 per hectolitre over 8g.
How much is the sugar tax in Croatia?
€1.33 per hectolitre over 2g of sugar per 100ml, €3.98 over 5g and €7.96 over 8g. A 330ml can over 8g pays about 2.6 cents.
Are energy drinks taxed more in Croatia?
Yes. Drinks with caffeine-type stimulants or taurine pay higher rates.
Are syrups taxed in Croatia?
Yes. Syrups and concentrates pay four rates of their own, by sugar content.
How much does a sugar tax review cost?
A review of up to 10 products has a fixed price from £7,500 (about €9,000) and takes about three weeks. For 11 to 50 products, a full pricing review with the sugar tax built in costs around £17,500 (about €21,000). It starts with a free 15-minute call.
Do you work with brands in Croatia?
Yes. We're based in the UK and work remotely and in English, under NDA. Prices are fixed in pounds sterling before we start, and the first step is a free 15-minute call.
Checked on 25 October 2026. Rules and rates change, so check the official source before making decisions. This page is not tax advice.