Rules by country / Europe / Latvia sugar tax

Soft drinksEnergy drinksLatvia

Latvia sugar tax: what it costs each drink, and what changes in 2028

Soft drinks pay 7.40 cents a litre under 8g of sugar per 100ml, and 21 cents at 8g or more. Both rates rise in 2028. We work out the cost for every product and the most profitable response.

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From £7,500 (about €9,000), fixed About 3 weeks for up to 10 products Under NDA from the first day
Free and instant

Check the sugar tax on one drink

Today and from 2028. Nothing you type leaves this page.

g
Checking
Today
From 2028

That's the easy part. Whether to pass it on, absorb it or cut sugar depends on how your shoppers react to price. That's what we measure.

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Today's rates have applied since 1 January 2025. The 2028 rates are from the State Revenue Service's rate table.

What you get

A sugar tax review for Latvia

What the tax costs each product now and from 2028, and the most profitable response, with a price plan for each retailer.

  • The tax on every product, today and from 2028
  • Pass on, absorb or cut sugar: the most profitable choice for each product, and how sure we are
  • The most a recipe change can cost and still pay
  • A price plan for each retailer, and an Excel model
Book a free 15-minute call See a sample report
Example

How your results look

ProductSugar per 100mlTax from 2028Our advice
Cola, 330ml can10.6g7.9 cents a canPass on in full
Lemonade, 1.5 litres8.2g36 cents a bottleCut sugar below 8g
Iced tea, 500ml4.6g4 cents a bottleHold the price

Fictional products. Every real result comes with the expected sales and profit, and a likely range.

Your options

Every option has a fixed price, agreed before we start.

Up to 10 products

Sugar tax review

from £7,500
about €9,000
About 3 weeks
  • The tax and best choice for each product
  • Price plan for each retailer
  • Scenario model and a walk-through
11 to 50 products

Pricing review with the tax

around £17,500
about €21,000
4 to 5 weeks
  • Everything in the tax review
  • Prices and promotions for the whole range
  • How your products take sales from each other
More than 50 products

Portfolio review

Quoted
Scoped on the call
  • Everything in the pricing review
  • More retailers and data sources
  • A plan for each channel

After the project: a refresh before each pricing round, from £2,000 (about €2,400). Prices are fixed in pounds sterling; amounts in euros are a guide at October 2026 exchange rates. We're based in the UK and work remotely, in English, under NDA.

How it works

From the first call to your plan in about three weeks.

  1. A free 15-minute call

    Tell us about your range. We say whether a review would pay for itself, and quote a fixed price.

  2. Your data

    Sales by product and retailer, recipes and costs. We sign an NDA before anything moves.

  3. Your plan

    The tax on every product, the best choice and a price plan, walked through with your team.

Latvia sugar tax: the detail

Open only what you need.

Rates today
€7.40 per 100 litres (7.40 cents a litre) under 8g of sugar per 100ml, and €21 (21 cents) at 8g or more and on energy drinks, since 1 January 2025
From 2028
€8 and €24 per 100 litres, and a separate €26 rate for energy drinks. Sparkling soft drinks made on site in cafés and restaurants come into the tax too.
Sugar
Total sugar per 100ml
In scope
Non-alcoholic drinks with added sugar, sweeteners or flavouring
Exempt
Juices with under 10% added sugar, and waters with no sweeteners or flavourings
History
Started in 2004; sugar bands since 2016; the 8g threshold since 2022
When shoppers barely react to price

Pass it on

Raise the price by the tax or more. Works for products whose sales hold up when the price rises.

When a price point matters

Absorb it

Keep the price and take the cost. Works when a rise would push a product past a key price point and lose more profit than the tax.

When a small cut gets under 8g

Cut sugar

Below 8g a drink pays 7.40 cents a litre instead of 21, and 8 instead of 24 from 2028.

Does Latvia have a sugar tax?

Yes. Latvia charges excise on soft drinks: 7.40 cents a litre for drinks under 8g of sugar per 100ml, and 21 cents at 8g or more.

How much is the sugar tax in Latvia?

€7.40 per 100 litres under 8g of sugar per 100ml, and €21 per 100 litres at 8g or more. A 330ml can of cola with 10.6g of sugar pays about 6.9 cents.

Will the Latvian sugar tax go up?

Yes. In 2028 the rates rise to €8 and €24 per 100 litres, and energy drinks get their own rate of €26.

Are energy drinks taxed more in Latvia?

Energy drinks pay 21 cents a litre today, the higher rate, and 26 cents from 2028.

How much does a sugar tax review cost?

A review of up to 10 products has a fixed price from £7,500 (about €9,000) and takes about three weeks. For 11 to 50 products, a full pricing review with the sugar tax built in costs around £17,500 (about €21,000). It starts with a free 15-minute call.

Do you work with brands in Latvia?

Yes. We're based in the UK and work remotely and in English, under NDA. Prices are fixed in pounds sterling before we start, and the first step is a free 15-minute call.

Sugar taxes elsewhere in Europe

Finland sugar taxSince 1 Apr 202659 cents a litre over 11gSugar tax review Poland sugar feeRise planned 20271.20 zł the most per litreSugar tax review Germany sugar taxPlanned 202732 cents a litre at 8g or moreSugar tax review

Sugar tax review|from £7,500 (about €9,000)|about 3 weeks

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